CIFIKA is a Korean music artist who creates songs based on electronic sound. Inspired by prism that unleashes a single light in various colors, the artist released her second album that encompasses her various thoughts and feelings.  The album is named “PRISM” since each track shows different colors, characteristics, and personalities of the artist.  This album design is an art directing and rebranding project that visualizes diverse and colorful attributes of prism.

VIDEO CREDIT: Seoul Music, ONSTAGE and Lives of Others
PHOTO CREDIT: Seunghoon Jeong and David Brandon Geeting